For any blogger or freelance writer, knowing how to incorporate keywords into your blog posts is essential. Why? Because proper keyword usage will help your blog rank higher in search engine results pages (SERPs), which means more people will see your content. In turn, this can lead to increased website traffic and, ultimately, more customers or clients.
But what’s the best way to use keywords in your blog posts? Below, we’ll go over some tips and tricks for optimizing Your Blog Posts with Keywords.
Do your research.
Before you start writing, take some time to research what keywords would be most relevant to your topic.
You can use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to find the right keywords for your blog post. Keep in mind that you don’t want to stuff your blog post full of keywords; rather, you want to use them strategically throughout the body of your text. A good rule of thumb is to use a keyword or phrase 2-5% of the time.
Use keyword-rich titles and headlines.
One of the most important places to use keywords is in your title and headlines. This helps search engines understand what your blog post is about, which can impact your ranking in SERPs.
In addition, make sure your title is attention-grabbing and includes actionable language that encourages readers to click through.
For example, a headline like “How to Choose the Right Keywords for Your Blog” would be more likely to get clicked on than one that simply states “Keyword Strategy.”
Incorporate keywords throughout the body of your text.
In addition to using keywords in your title and headings, be sure to include them throughout the body of your blog post as well. However, don’t force them into sentences where they don’t belong; rather, work them in naturally as you’re writing.
In general, you’ll want to use long-tail keywords—keywords that are 3-4 words long—rather than single keywords or short phrases. Long-tail keywords are usually more specific and have less competition than shorter keywords, which means they’re more likely to help you rank higher in SERPs.
An example of a long-tail keyword might be “SEO strategy for bloggers,” while a shorter keyword or phrase might be just “SEO.”
Use imagery and videos.
Adding images and videos is a great way to break up text and make your blog post more visually appealing. But did you know they can also help with SEO? When adding images or videos to your blog post, be sure to include relevant keywords in the file name and fill out the alternate text field with a brief description that includes a keyword or phrase.
This helps search engines index your images and videos properly so they show up in image search results—and it may even help increase traffic to your site from people who are searching for visual content related to your topic.
For example, if you have a blog post about dog training, you might include an image of a dog sitting obediently with the file name “dog-training-tips.” Then in the alternate text field, you would include something like “Tips for training your dog at home.”
If you want people to find and read your blog posts, then you need to make sure they’re optimized with relevant keywords—but knowing how many and where to place those keywords can be tricky business.
By following the tips above, though, you’ll be well on your way towards becoming a keyword pro! And once people start finding and reading your content on a regular basis, you’ll see a surge in website traffic—and possibly even customers or clients—in no time flat!