When it comes to email marketing, two of the most popular platforms are GetResponse and ConvertKit.
If you’re deciding between GetResponse and Kit (formerly ConvertKit), you’re already on the right track. Both tools can help you grow an email list, send newsletters, and automate follow-ups — but they’re built for different types of users.
This updated 2026 comparison breaks down the real differences in a simple way, including features, automation, landing pages, pricing, and who each platform is best for.
Quick Comparison: GetResponse vs Kit (formerly ConvertKit)
| Feature | GetResponse | Kit (formerly ConvertKit) |
|---|---|---|
| Best for | Businesses, ecommerce, agencies | Creators, bloggers, coaches |
| Automation | Advanced workflows + funnels | Simple automations + tagging |
| Landing pages | Strong builder + templates | Simple creator-focused pages |
| Ease of use | More features = more learning | Very beginner-friendly |
| Support | Strong support options | Helpful, creator-first support |
| Ideal goal | Scaling campaigns & sales | Growing an audience & selling simply |
What GetResponse Does Best
GetResponse is best described as an “all-in-one marketing platform.” It’s not just email marketing — it includes extra tools that many businesses normally pay for separately.
Key strengths
- Powerful automation builder (great for funnels and customer journeys)
- Professional email templates and drag-and-drop editor
- Landing pages and sign-up forms built in
- Sales funnels and conversion tools
- Strong option for ecommerce-style marketing
Who it’s best for
GetResponse is a great fit if you run:
- an online store
- a service business with lead generation funnels
- paid ads that need strong follow-up sequences
- a growing brand that wants more than basic email marketing
What Kit (formerly ConvertKit) Does Best
Kit (formerly ConvertKit) is built for creators. It’s designed to help you build an audience, tag subscribers, send broadcasts, and set up automated sequences without feeling overwhelmed.
Key strengths
- Extremely easy to use (even if you’re new to email marketing)
- Strong tagging and segmentation
- Simple automations that don’t require technical skills
- Clean forms and landing pages that work well for creators
- Built around selling digital products, newsletters, and creator offers
Who it’s best for
Kit (formerly ConvertKit) is ideal if you’re:
- a blogger, YouTuber, or content creator
- a coach or consultant growing an email list
- a solopreneur who wants simple automations
- building a newsletter-based business
Email Builder & Design: Which Is Better?
If you like beautiful templates and strong design control, GetResponse usually wins. It offers more layout options and “marketing style” templates.
Kit (formerly ConvertKit) is more minimal — it focuses on clean emails that look personal. Many creators prefer this because it feels more like a real message than a marketing blast.
Best for polished marketing emails: GetResponse
Best for simple, personal emails: Kit (formerly ConvertKit)
Automation: GetResponse vs Kit (formerly ConvertKit)
This is one of the biggest differences.
GetResponse automations
GetResponse is built for advanced automation. You can create multi-step flows with conditions, branching, triggers, and full funnel logic.
Kit (formerly ConvertKit) automations
Kit (formerly ConvertKit) uses simple sequences and tagging. It’s easy to set up and works well for creator workflows like lead magnets, welcome emails, and product launches.
Winner for advanced automations and funnels: GetResponse
Winner for simple creator workflows: Kit (formerly ConvertKit)
Landing Pages & Forms
Both platforms include landing pages and forms, but:
- GetResponse offers more templates and design flexibility.
- Kit (formerly ConvertKit) keeps pages simple and focused on conversions.
If you want total control, go GetResponse.
If you want quick setup with clean pages, Kit (formerly ConvertKit) is a great choice.
Pricing (What to Expect)
Pricing changes over time, but here’s a realistic way to compare them:
- GetResponse often starts lower for basic plans and gives more marketing tools as you move up.
- Kit (formerly ConvertKit) usually starts slightly higher but keeps pricing simple and creator-focused.
Your best move: choose based on how you plan to use the tool, not just the monthly price.
Pros & Cons
GetResponse Pros
- More all-in-one marketing features
- Strong automation and funnel tools
- Great for ecommerce and scaling campaigns
- Lots of templates and design control
GetResponse Cons
- Can feel overwhelming for beginners
- More features than many creators actually need
Kit (formerly ConvertKit) Pros
- Very easy to use
- Excellent tagging and segmentation
- Perfect for creators, bloggers, and coaches
- Clean interface and fast setup
Kit (formerly ConvertKit) Cons
- Fewer advanced marketing tools
- Templates and design options are more limited
Which One Should You Choose?
Choose GetResponse if…
- You want funnels, landing pages, and advanced automation in one place
- You’re focused on sales campaigns and scaling a business
- You run ecommerce, paid ads, or multi-step marketing funnels
Choose Kit (formerly ConvertKit) if…
- You’re a creator or blogger who wants simplicity
- Your focus is growing an audience and building trust through email
- You want quick automations and clean segmentation without complexity
Final Verdict
If you want a powerful, business-focused platform with advanced marketing tools, GetResponse is the better all-in-one choice.
If you’re a creator who wants a simple, reliable system that just works, Kit (formerly ConvertKit) is hard to beat.
FAQ
Is GetResponse better than Kit (formerly ConvertKit)?
It depends. GetResponse is stronger for businesses needing funnels and advanced automations. Kit (formerly ConvertKit) is better for creators who want simplicity.
Can I switch later?
Yes. Both platforms allow you to export subscribers and move to another provider later.
Which is better for bloggers?
Most bloggers prefer Kit (formerly ConvertKit) because it’s easy, creator-focused, and excellent for building relationships through email.
